HBO Max

Studio: Trollbäck+Company
Role: Designer

In 2019, WarnerMedia asked us to develop the brand identity for a top-secret new streaming service—one that would appeal to an ultra-wide fan base while leveraging each of their studios’ massively popular entertainment franchises and programs. The HBO Max logo nods to the broad curves and sharp corners of its iconic namesake. Lowercase letterforms help keep the logotype proportional and balanced while adding a friendly personality. A blue and violet gradient variation, used largely in off-platform marketing, further reinforces the service’s vibrant spectrum of content, which debuted live during the company’s fall WarnerMedia Day event.

View the full case study at Trollbäck+Company.