Identity Design for LP Hastings

LP Hastings is a photographer & writer located in southern California. When she asked me to design her new logo, I was immediately drawn to something western, and Lindsey described her brand as Raw, Romantic, and Rustic. I chose the typeface Natalya Monoline (which I modified, of course) because it was feminine, but simple and bold enough to compliment the desert vibe. I also made a pictoral element to compliment the word-mark in some treatments. Below are three parts of the logo, combined with some of her ethereal photographs.


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  1. Colleen says:

    Charlie! I am in love with this. Each piece of the logo is wonderful, and a perfect compliment to what she described.

    Well done, friend.

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